AIR MILES - Brand Spotlight - Citizen/Bulova

Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect towards craftsmanship and is familiar to citizens the world over.

Since its foundation in 1930, CITIZEN has promoted a multicultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect towards craftsmanship and is familiar to citizens the world over.

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CITIZEN Watches


Celebrating 100 years, CITIZEN, a pioneer in watchmaking and innovative technology, promotes excellence and creativity with a deep-rooted respect for craftsmanship.

Why CITIZEN?


CITIZEN advocates “Better Starts Now,” searching for and accomplishing goals that better our lives. In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand, including the CITIZEN Naismith Trophy, National Merit Scholarship and Good360.

Why CITIZEN?


CITIZEN advocates “Better Starts Now,” searching for and accomplishing goals that better our lives. In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand, including the CITIZEN Naismith Trophy, National Merit Scholarship and Good360.

Promaster Collection


CITIZEN celebrates 30 years of Promaster, our collection of professional-grade sports watches with an appeal for the everyday adventurer. Promaster has always been inspired by great adventures, with the highest levels of functionality and endurance for each category in air, land, and sea.

Citizen Promaster watch
Citizen Promaster Watch

Promaster Collection


CITIZEN celebrates 30 years of Promaster, our collection of professional-grade sports watches with an appeal for the everyday adventurer. Promaster has always been inspired by great adventures, with the highest levels of functionality and endurance for each category in air, land, and sea.

Citizen Axiom Watch

Axiom Collection


Axiom’s refined yet sleek design offers a day-to-night fashion option for the avid trendsetter. Featuring our Eco-Drive technology – powered by light, any light – it never needs a battery.

Avion Collection


CITIZEN’s Avion is a vintage-inspired timepiece reminiscent of transatlantic flights in the 1950s. Design cues taken from the “Golden Age” of air travel include a rich brown leather strap with contrast stitching, luminous markers and the classic date function.

Citizen Avion Watch
Citizen Avion Watch

Avion Collection


CITIZEN’s Avion is a vintage-inspired timepiece reminiscent of transatlantic flights in the 1950s. Design cues taken from the “Golden Age” of air travel include a rich brown leather strap with contrast stitching, luminous markers and the classic date function.

Citizen Eco Watch

Eco-Drive Collection


In 1976, we invented the world’s first light-powered, analogue quartz watch that runs using only light as a power source. This technology, now known as ECO-DRIVE, can generate power from any light source – artificial, natural and even dim light – to keep watches running without ever replacing batteries.

Atomic Timekeeping Collection


We launched the world’s first multiband Atomic Timekeeping watch in 1993, and remain a pioneer of this field. Combined with our proprietary light-powered ECO-DRIVE technology, when owning a Citizen Atomic Timekeeping watch, you will get precise time powered by any light source.

Citizen Atomic Watch
Citizen Atomic Watch

Atomic Timekeeping Collection


We launched the world’s first multiband Atomic Timekeeping watch in 1993, and remain a pioneer of this field. Combined with our proprietary light-powered ECO-DRIVE technology, when owning a Citizen Atomic Timekeeping watch, you will get precise time powered by any light source.

Citizen Titanium Watch

Super Titanium Collection


Discover extraordinary durability and maximum comfort. CITIZEN’s Super Titanium™ is not only 5 times harder and 40% lighter than stainless steel, but it’s also hypoallergenic and rust-resistant.

Silhouette Crystal Collection


Fashionable and precise, this collection is decorated with Swarovski® crystals and creates an appeal unlike any other. Using Eco-Drive technology, Silhouette Crystal watches are powered by the light around you and never need a battery change.

Citizen Crystal Watch
Citizen Crystal Watch

Silhouette Crystal Collection


Fashionable and precise, this collection is decorated with Swarovski® crystals and creates an appeal unlike any other. Using Eco-Drive technology, Silhouette Crystal watches are powered by the light around you and never need a battery change.

Bulova is driven by the same core principles of craftsmanship, innovation and technology that guided our visionary founder over 143 years ago. Much like Joseph Bulova himself, we set our own standards and create our own rules – breaking boundaries along the way to deliver the exceptional.

Bulova is driven by the same core principles of craftsmanship, innovation and technology that guided our visionary founder over 143 years ago. Much like Joseph Bulova himself, we set our own standards and create our own rules – breaking boundaries along the way to deliver the exceptional.

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Bulova Watches

In 1875, just as America was entering its golden age of industry and progress, one visionary leader would rise to ignite a series of iconic moments in our nation’s history – and transform the way the world perceived time.

Why Bulova?

Bulova's industry innovations have included everything from pioneering standardized production of watches to developing the first fully electronic watch with proprietary tuning fork-based technology, making it at the time the most accurate watch in the world. But our breakthroughs reached beyond the world of timekeeping alone.

Bulovo Futuro Watch

Futuro Collection


The Futuro collection adds modern flair to Bulova's iconic watch designs.

Rhapsody Collection


Inspired by a heritage Bulova ladies’ watch, the Rhapsody is distinguished by fluidly feminine lines, round cases and sleek bracelets.

Bulova Rhapsody Watch
Bulova Rhapsody Watch

Rhapsody Collection


Inspired by a heritage Bulova ladies’ watch, the Rhapsody is distinguished by fluidly feminine lines, round cases and sleek bracelets.

Bulovo Classic Watch

Classic Collection


Inspired by vintage design with a tailored, understated aesthetic through sophisticated detailing.

Marine Star Collection


Live and play in maritime style. The Marine Star collection’s classic styling features bold accents, iconic dial patterns, and innovative materials.

Bulovo Rubaiyat Watch
Bulovo Rubaiyat Watch

Marine Star Collection


Live and play in maritime style. The Marine Star collection’s classic styling features bold accents, iconic dial patterns, and innovative materials.

Bulova Chronograph Watch

Precisionist Collection


Bold, architectural design meets the graceful motion of a fluid sweep second hand and proprietary 262 kHz high-frequency movement.

Diamond Collection


Inspired by vintage design to achieve its tailored and sophisticated style, this diamond accented collection makes a brilliant fashion statement.

Bulovo Crystal Watch
Bulova Crystal Watch

Diamond Collection


Inspired by vintage design to achieve its tailored and sophisticated style, this diamond accented collection makes a brilliant fashion statement.