AIR MILES - Brand Spotlight - Citizen/Bulova

Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over.

Since its foundation in 1930, CITIZEN has promoted a multicultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and is familiar to citizens worldwide.

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CITIZEN Watches

Celebrating 100 years, CITIZEN, a pioneer in watchmaking and innovative technology, promotes excellence and creativity with a deep-rooted respect for craftsmanship.

Why CITIZEN?

CITIZEN advocates “Better Starts Now,” searching for and accomplishing goals that better our lives. In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand, including the CITIZEN Naismith Trophy, National Merit Scholarship and Good360.

Why CITIZEN?

CITIZEN advocates “Better Starts Now,” searching for and accomplishing goals that better our lives. In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand, including the CITIZEN Naismith Trophy, National Merit Scholarship and Good360.

Eco-Drive Collection


In 1976, we invented the world’s first light-powered, analogue quartz watch that runs using only light as a power source. This technology, now known as ECO-DRIVE, can generate power from any light source – artificial, natural and even dim light – to keep watches running without ever replacing batteries.

Atomic Timekeeping Collection


We launched the world’s first multiband Atomic Timekeeping watch in 1993, and remain a pioneer of this field. Combined with our proprietary light-powered ECO-DRIVE technology, when owning a Citizen Atomic Timekeeping watch, you will get precise time powered by any light source.

Atomic Timekeeping Collection


We launched the world’s first multiband Atomic Timekeeping watch in 1993, and remain a pioneer of this field. Combined with our proprietary light-powered ECO-DRIVE technology, when owning a Citizen Atomic Timekeeping watch, you will get precise time powered by any light source.

Super Titanium Collection


Discover extraordinary durability and maximum comfort. CITIZEN’s Super Titanium™ is not only 5 times harder and 40% lighter than stainless steel, but it’s also hypoallergenic and rust-resistant.

Silhoutte Crystal Collection


Fashionable and precise, this collection is decorated with Swarovski® crystals and creates an appeal unlike any other. Using Eco-Drive technology, Silhouette Crystal watches are powered by the light around you and never need a battery change.

Silhouette Crystal Collection


Fashionable and precise, this collection is decorated with Swarovski® crystals and creates an appeal unlike any other. Using Eco-Drive technology, Silhouette Crystal watches are powered by the light around you and never need a battery change.

Bulova is driven by the same core principles of craftsmanship, innovation and technology that guided our visionary founder over 143 years ago. Much like Joseph Bulova himself, we set our own standards and create our own rules – breaking boundaries along the way to deliver the exceptional.

Bulova is driven by the same core principles of craftsmanship, innovation and technology that guided our visionary founder over 143 years ago. Much like Joseph Bulova himself, we set our own standards and create our own rules – breaking boundaries along the way to deliver the exceptional.

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Bulova Watches

In 1875, just as America was entering its golden age of industry and progress, one visionary leader would rise to ignite a series of iconic moments in our nation’s history – and transform the way the world perceived time.

Why Bulova?

Bulova's industry innovations have included everything from pioneering standardized production of watches to developing the first fully electronic watch with proprietary tuning fork-based technology, making it at the time the most accurate watch in the world. But our breakthroughs reached beyond the world of timekeeping alone.

Classic Collection


Inspired by vintage design with a tailored, understated aesthetic through sophisticated detailing.

Marine Star Collection


Live and play in maritime style. The Marine Star collection’s classic styling features bold accents, iconic dial patterns, and innovative materials.

Marine Star Collection


Live and play in maritime style. The Marine Star collection’s classic styling features bold accents, iconic dial patterns, and innovative materials.

Precisionist Collection


Bold, architectural design meets the graceful motion of a fluid sweep second hand and proprietary 262 kHz high-frequency movement.

Diamond Collection


Inspired by vintage design to achieve its tailored and sophisticated style, this diamond accented collection makes a brilliant fashion statement.

Diamond Collection


Inspired by vintage design to achieve its tailored and sophisticated style, this diamond accented collection makes a brilliant fashion statement.