Hello, Apple Intelligence.
iPhone 16 is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself and get things done effortlessly.
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Iconic. Now supersonic.
Personalized Spatial Audio with dynamic head tracking places sound all around you, creating a three-dimensional listening experience for music, TV shows, movies, games and more.
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Do more on iPad.
iPad is so versatile, it’s more than up to any task. It’s your digital notepad, online classroom, work-from-anywhere office, creative studio, portable arcade, and personal screening room.
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If you dream it, Mac can do it.
Mac is designed to be easy to learn and use — so you can do more than you ever imagined. Whatever life throws at it, Mac holds up and runs smoothly — year after year.
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The future hits home.
Simply connect your favourite devices and transform your house into a remarkably smart, convenient and entertaining home. Elevate movie night with theatre-like picture and sound.
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Discover the perfect accessories.
Essentials that pair perfectly with your favourite devices — Mac, iPad, iPods, TV & Home.
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