250,000 Miles Dream Sweepstakes

OFFICIAL CONTEST RULES

250,000 Miles Dream Sweepstakes (the “Contest”)

NO PURCHASE OR USE OF MILES IS NECESSARY

The Contest is open to Canadian resident AIR MILES® Collectors who are 16 years of age or older.

1. Contest Sponsor:

AIR MILES Loyalty Inc. doing business as AIR MILES or the AIR MILES Reward Program (the “Contest Sponsor”), 100 King Street West, 21st Floor, Toronto, Ontario M5X 1A1.

2. Eligibility:

The Contest is open only to Canadian resident AIR MILES® collectors (“Collectors”) who are 16 years of age or older at the time of entry, except employees, representatives and agents of the Contest Sponsor, its affiliates, and their respective advertising and marketing agencies, Contest administrators, judges and persons domiciled with any of the above. The Collector is the individual in whose name the AIR MILES collector number (“Collector Number”) has been established or, in the case of a Business Collector, the principal associated with the Business Collector Number, as determined by the Contest Sponsor. Canadian residence will be determined by the mailing address associated with the Collector Number.

If you are not already an AIR MILES® collector, you may enroll in the AIR MILES® Reward Program by visiting airmiles.ca. By enrolling to become an AIR MILES collector, you agree to be bound by the terms and conditions of the AIR MILES® Reward Program as amended from time to time.

Online access and an email account are required to participate in this Contest. Many public libraries, retail businesses and others offer free access to computers and a number of Internet service providers and other companies offer free email accounts.

3. Agreement to Official Contest Rules:

By participating in the Contest, you fully and unconditionally agree to and accept the Official Contest Rules and the decisions of the Contest Sponsor and its Contest administrators and judges, which are final and binding in all matters related to the Contest.

4. Contest Period:

The Contest begins at 12:00:01 a.m. on September 16, 2024 and ends at 11:59:59 p.m. on October 14, 2024 (“Contest Period”). All times refer to Eastern Time (“ET”) throughout the Contest.

5. How to Enter.

Entry Option A – Use Dream Miles™

During the Contest Period, a Collector will receive one or more entries into the Contest, based on the entry earning formula set out below, when they redeem AIR MILES® Reward Miles™ that the Collector has accumulated in their Collector Dream Account (“Dream Miles” or “Miles”), using the online Contest entry mechanism found on the website airmiles.ca/dreamsweepstakes The required Dream Miles redemptions and associated number of entries received are as follows:

Redeem 10 Dream Miles to receive 1 entry into the Contest.

Once the Dream Miles are used for the Contest entry/entries, they will no longer be available for further use or redemption.

Entry Option B – NO PURCHASE OR USE OF MILES NECESSARY

To receive one (1) entry into the Contest without a purchase or use of Miles, a Collector must, during the Contest Period, submit their first and last name, complete mailing address (including city, province, and postal code), phone number, email address and AIR MILES Collector Number, plus a fifty (50) word or more original essay describing your favorite thing about being an AIR MILES collector and email it to: airmiles+250kMilesDreamSweepstakes@promotionsolutions.net, with “250,000 Miles Dream Sweepstakes” in the subject line of the email. The email must be received by the Contest Sponsor no later than 11:59:59 p.m. on October 14, 2024.

Entry Limits and Odds

There is a limit of 200 entries per Collector during the entire Contest Period, regardless of the Entry Option used. Entrants may use more than one of the Entry Options described above, provided that the combined number of entries earned between all Entry Options used will not exceed 200.

The odds of winning a Prize (as defined in Rule 6 below) will depend on the total number of eligible entries received during the Contest Period. Selecting one Entry Option over another does not increase the odds of winning.

6. Prizes:

There is a total of one (1) prize available to be won, as follows:

a) One (1) grand prize (the “Prize”) consisting of 250,000 AIR MILES® Reward Miles™.

Limit of one (1) Prize per Collector Number.

The approximate retail value of the AIR MILES Reward Miles Prize depends on the chosen method of redemption, available reward options at the time of redemption, and the set preference between AIR MILES Cash and AIR MILES Dream accounts. If redeemed with AIR MILES Cash, 95 Cash Miles can be used in-store for $10 towards purchases at participating AIR MILES partners or 95 Cash Miles can be used online for eVouchers for $10 worth of value at participating reward partners. If redeemed for flights, value depends on the current marketplace price of the chosen flight, which will vary. Winner must pay applicable taxes, related transportation fees, governmental levies, excess baggage, and other non-ticket costs. The value of AIR MILES Reward Miles used for non-flight reward options depends on reward options in effect at the time of redemption. AIR MILES Reward Miles prize is subject to the Terms and Conditions of the AIR MILES Reward Program as amended from time to time.

Prize is not transferrable or convertible to cash and must be accepted as awarded.

7. Winner Selection:

A random drawing for the Prize will be held on October 28, 2024 at 2:00 pm Eastern Time (“ET”) in Toronto, Ontario from among all eligible entries received during the Contest Period, by an independent judging organization contracted by the Contest Sponsor whose decisions will be final and binding. In order to be declared a winner (“Winner”), the selected entrant must be an AIR MILES Collector and must first correctly answer, unaided, a time-limited mathematical skill-testing question to be administered by the Contest Sponsor or its representatives and otherwise comply with the Official Contest Rules. The Contest Sponsor or its representatives will make reasonable attempts to contact the selected entrant at the email address and/or telephone number(s) recorded in respect of his/her Collector Number and/or indicated on the email entry, as the case may be. If a selected entrant cannot be contacted or has not responded within five (5) days of the date when contact was first attempted, is not eligible in accordance with these Official Contest Rules, does not correctly answer the mathematical skill-testing question or otherwise comply with these Official Contest Rules, then the selected entrant is disqualified and will not receive the Prize and another entrant may be selected.

A selected entrant must sign and return to the Contest Sponsor within five (5) days of receipt a Prize Acknowledgement Form, in form satisfactory to Contest Sponsor, which includes a standard declaration of compliance with the Official Contest Rules and release form releasing the Contest Sponsor from liability in connection with the Contest or the Prize (as set out in more detail in Rule 8 below) in order to be awarded the Prize. Failure to sign and return the Prize Acknowledgement and Release Form within five (5) days or receipt will result in forfeiture of the Prize. If a selected entrant is under the age of majority in their province or territory or residence, a parent or legal guardian of the selected entrant will be required to sign or submit the Prize Acknowledgement Form on behalf of their minor child. If the parent or legal guardian of the selected entrant does not sign or submit the Prize Acknowledgement Form within five (5) days of receipt, the selected entrant will not be awarded the Prize.

The AIR MILES Reward Miles Prize will be posted directly into the AIR MILES Collector Account of the confirmed Winner within 30 days after the Winner is confirmed. To ensure that the Winner receives the Prize in their preferred Account, the Winner should ensure their balance preference (AIR MILES Cash Account and AIR MILES Dream Account) is set as desired prior to the Prize being posted in their Collector Account.

8. General:

The Contest Sponsor reserves the right to use the Winner’s name, city of residence, comments, likeness, photograph, voice and statements without further compensation, in connection with any advertising and publicity carried out by or on behalf of the Contest Sponsor in relation to the Contest or the AIR MILES Reward Program, in any media throughout the world in perpetuity. The first name or initials and city name of Winner may also be posted on www.airmiles.ca and/or other websites relating to the AIR MILES Reward Program.

The Contest Sponsor reserves the right, at its sole discretion, to substitute a prize with one of equal or greater value, or to cancel, terminate, amend and/or suspend the Contest without prior notice at any time and for any reason including, without limitation, if viruses, bugs, unauthorized human intervention, attempts to disrupt the Contest or other causes beyond the Contest Sponsor’s control corrupt or affect the administration, security, fairness or proper play or conduct of the Contest. In no event will the Contest Sponsor be liable for more prizes (in quantity or amount) than that specified in the Official Contest Rules.

The Contest Sponsor is not responsible for any technical, hardware, software or telephone failures of any kind, or lost or unavailable network connections or garbled or deleted computer network transmissions, or failed, incomplete, garbled, misdirected or lost entries or inaccurate capture of entry or use of Miles information, even if it limits the ability to participate in the Contest. Any entry that occurs after a system failure is deemed a defective entry and is void and will not be honoured. The Contest Sponsor is not responsible for any injury or damage to persons (including the Winner) or property arising from the Contest or Prize, or which may be caused, directly or indirectly, in whole or in part, from accessing or transmitting any material from any website associated with the Contest (“Website”), regardless of whether the material was prepared by the Contest Sponsor or a third party or is connected to the Website by hyperlink. All entries must be received during the Contest Period. All entries and prize claims are subject to verification by Contest Sponsor and will be void if not obtained through legitimate channels, or if not original, or if obtained other than in compliance with these Official Contest Rules. The Contest Sponsor will not accept screen shots or other evidence of winning or entry in lieu of its verification process. Proof of sending is not proof of receipt. All entries become the property of the Contest Sponsor and will not be returned.

Online and email entries must be made only by the original, manual keystrokes of the individual entrant. Use of any automated system including robotic or form-filling software to enter or participate is prohibited and will result in disqualification of all entries by anyone using such assistance.

The Contest Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of these Official Contest Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, the Contest Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Contest Sponsor’s failure to enforce any term of these Official Contest Rules shall not constitute a waiver of that provision.

By entering this Contest, each entrant expressly consents to the Contest Sponsor, its agents and/or representatives storing, sharing and using the personal information submitted with his/her entry only for the purpose of administering the Contest and in accordance with these Official Contest Rules and the Contest Sponsor’s Privacy Policy (available at: https://www.airmiles.ca/arrow/PrivacyPolicy). This section does not limit any other consent(s) that an individual may provide the Contest Sponsor or others in relation to the collection, use and/or disclosure of their personal information.

The Contest is subject to all applicable laws. In the event that any provision of these Contest Rules shall be determined to be invalid or unenforceable, such provision shall be severed, and the remaining provisions of these Official Contest Rules shall be unaffected and shall remain in full force and effect to the fullest extent permitted by law.

In the event of a discrepancy between the French and the English versions of these Official Contest Rules, the English version will prevail.

The name of the Winner may be obtained by sending a request with a self-addressed postage stamped envelope to Dept. 100, AIR MILES® 250,000 Miles Dream Sweepstakes, Winner List Request, Box 9500 Lakeshore West PO, Oakville, ON L6K 0G4”, until November 30, 2024.

© 2024 AIR MILES Loyalty Inc.

®™ Trademarks of AM Royalties Limited Partnership used under license by AIR MILES Loyalty Inc.